How Print Fits Into Today's Media Mix

How Print Fits Into Today's Media Mix

WhatTheyThink: The Value of 'Print in the Mix'

This week on WhatTheyThink, Frank Romano talks about Print in the Mix and shares how data featured on our site can help those seeking to answer the question of how print fits into today's media mix. 

WATCH THE VIDEOBLOG FEATURING PRINT IN THE MIX


Direct Marketing's ROI

According to the most recent DMA report "The Power of Direct Marketing," in 2010, every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average. READ MORE


PODi Complimentary Case Study of the Month

Each month, the Print in the Mix website features a new, freely accessible PODi case study, courtesy PODi Affiliate, Caslon. This month's featured case study:  NewPage "Dream, Green" Campaign Grows Awareness (2011)
 
About: NewPage needed a lead generation direct marketing campaign that would encourage printers to sample NewPage papers and develop brand awareness. A multi-touch, cross-media campaign with a "green" theme was deployed.

The campaign incorporated personalized postcards, die-cut mailers, email, custom posters and Personalized URL response mechanisms. 

The campaign achieved a direct marketing response rate of 4.7% and captured valuable information from print service providers.
DOWNLOAD THIS CASE STUDY...

Source: Print in the Mix