PODi Complimentary Case Study of the Month
Each month, the Print in the Mix website features a new, freely accessible PODi case study, courtesy PODi Affiliate, Caslon. This month's featured case study: NewPage "Dream, Green" Campaign Grows Awareness (2011)
About: NewPage needed a lead generation direct marketing campaign that would encourage printers to sample NewPage papers and develop brand awareness. A multi-touch, cross-media campaign with a "green" theme was deployed.
The campaign incorporated personalized postcards, die-cut mailers, email, custom posters and Personalized URL response mechanisms.
The campaign achieved a direct marketing response rate of 4.7% and captured valuable information from print service providers. DOWNLOAD THIS CASE STUDY...