RICHMOND, VA (WWBT) – It's costing you the same but you're actually getting less at the grocery store and you might not even know it.
Some companies are downsizing their products by as much as 20 percent. Manufacturers say it's costing them more to make the food that you'd buy at your local grocery store. In the long run you'll just end up spending more money over time.
The labels on some of the items you buy at the grocery store might look the same and the prices haven't changed either, but what's inside makes all the difference. There's now less food in packages than what you're used to buying.
"Consumer package goods companies are downsizing the package or the quantity of product in a package. It's just a way to not raise the price of the individual product," said Libbie Market VP, David Taylor.
A quick stop at nearby Libbie Market and we found the smaller versions of several popular brands. Tropicana slimmed down by getting rid of a full glass of orange juice. There's now five ounces less in each carton. Kraft got rid of two slices of cheese in each of its packages and now Haggan Daz is now down to 14 ounces instead of 16 ounces in each carton.
"I feel a little bit angry," said shopper, Rosemary Abbott.
"But if you're getting less for the brand name you may as well buy local and support the local business owners," said another shopper, Lynley Cavanaugh.
Some shoppers we spoke with today felt cheated by their trusted brands. Manufacturers explain that higher food costs and shipping prices are the reason for their slimmer packages. Grocery store owners understand the change.
"It's their way to not increase how much you have to pay for the products so there's not more out of pocket costs for the consumer," said Taylor.
Some other items that are being downsized are Scott toilet paper. It has 10 square feet less now. Hebrew National hot dogs have less in a pack and Ivory soap has 20 percent less soap in a bottle.