New online Virginia wine ordering system launches

By Sunni Blevins - bio | email

RICHMOND, VA (WWBT) - Right now less than 5 percent of wine that's consumed in Virginia actually comes from Virginia. Wineries across the state are hoping this new tool will help drive that number much higher.

From the vine to the wine, getting a Merlot or Chardonnay into a bottle take a lot of steps, but Virginia's wineries don't want retailers to feel that.  A new website through the Virginia Winery Distribution Company launched today, and will make it easier for you to get Virginia wines:

Mitzi Batterson with James River Cellars says, "now wine shops and restaurants can go online and order all of their Virginia wines at one time. They don't have to call one and order wine, then call another, then call another. They get to do it all at one time."

Mitzi Batterson is the winery manager and co-owner of James River Cellars.  She says this new website will open up its marketing potential and drive sales within Virginia.  Not only can retailers buy easily online, but they can get information they can pass along to customers about all the wines available in Virginia in one spot.

Batterson said "we put tasting notes so that the chefs at restaurants can see why this Merlot is maybe the best to pair with maybe a new dish they are creating. They can do all of that by going online and doing all the research right there on one website."

These ladies filled their first order through the new system today and say just in time for the holiday season, they are encouraged about the opportunity to sell more and helps folks buy local.

Batterson said "this new system really helps make the tools very easy for all the wine shops and restaurants to do that."

Even the governor is on board. Bob McDonnell has said that he hopes this new tool will help significantly increase sales for Virginia wineries.

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