General Motors says good-bye to Goodwrench

Posted by Iva Radman – email

RICHMOND, VA (WWBT) - It's the end of an advertising icon --  General Motors is dropping its Goodwrench auto service brand.

The brand was once known as Mr. Goodwrench and covered every type vehicle that GM made.

The popular brand sponsored a car driven by the late NASCAR icon Dale Earnhardt.

Now General Motors wants to focus on individual brands, and so GM service will now be called Buick Certified Service, Cadillac Certified Service, Chevrolet Certified Service and GMC Certified Service.

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