American Express offering free ads to small businesses

Posted by Iva Radman – email

RICHMOND, VA (WWBT) - New York City Mayor Michael Bloomberg and the CEO of American Express are teaming up to encourage holiday shoppers to turn their attention to small businesses on the Saturday after thanksgiving.

American Express will offer free advertising for small businesses that sign up and also offer discounts to consumers who pledge to use their cards at an independent businesses.

The CEO of American Express said Monday, "Large retailers have Black Friday and online retailers have Cyber Monday, so why not have Small Business Saturday?"

Mayor Bloomberg hopes more companies and programs will catch on to help the Small Business Saturday movement. This year it falls on November 27.

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