RICHMOND, VA (WWBT) - The Board of Richmond Parade Inc., the volunteer organization that has organized the annual Christmas parade in Richmond for 26 years, issued the following statement:
There has been a great deal of confusion and misinformation about the decision to rename our annual event a "holiday" parade instead of a Christmas parade. This was a decision made unanimously by our board earlier this year based on discussions over the last several years. It was our desire to show that everyone is welcome to celebrate in the spirit of good will. This decision was made prior to approaching [Dominion Virginia Power] about becoming the main sponsor of the event. It was not done at the insistence of Dominion, as has been misreported in some instances.
In the board's view, a parade is supposed to be a happy and joyful community celebration. In light of the outpouring of support for retaining "Christmas" in the name, our board has voted to change the name to the "Dominion Christmas Parade." Dominion has been informed of this decision.
It is our hope that the publicity this issue has generated will result in additional sponsors and volunteers stepping forward to continue this proud Richmond tradition.
A Richmond holiday tradition gets a new name. But organizers tell us that's the only difference you'll see in the parade this year.
The "Dominion Holiday Parade" will make its annual trek down Broad Street on Saturday, December 4.
Organizers are now accepting applications for floats, bands and any others who are interested in participating in this year's event.
No word yet on who will be this year's grand marshal.