VA wins national tourism marketing award

RICHMOND, Va. (AP) - Virginia has won a national tourism award for its social media campaign about wine travel in the state.

Gov. Bob McDonnell says the Virginia Tourism Corporation has won a Mercury Award for Niche Marketing from the U.S. Travel Association.

The industry group awards only 12 each year.

Virginia took home top honors for Vintage Tweets.

The social media campaign used the networking website Twitter to promote wine tourism.

The campaign targeted media, bloggers and consumers.

Officials say the state is becoming one of the top wine destinations in the country.

Virginia is home to 160 wineries, 16 wine trails and was recently named one of the top five up-and-coming wine destinations in the world by Travel + Leisure magazine.

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