RICHMOND, VA (WWBT) - The concept ICE which stands for 'in case of emergency' has been widely adopted by cell phone carriers in recent years.
"The concept is so simple, it's brilliant, it's just a case of having a contact in your phone that we can use or police or fellow colleagues can use in case of an emergency," said Rob Lawrence, Chief Operating Officer of the Richmond Ambulance Authority.
Aside from getting your medical history or any prescription allergies you may have, ICE can be used to notify one's next of kin, within minutes of an accident.
"Clearly if you put ICE into the phone the ICE is going to be linked to a number and you could put mom, dad, brother, sister, friend or who ever," said Lawrence.
The Richmond Ambulance Authority says statistically more than 80 percent of the U.S. population owned cell phones in 2007 and since then cell phone usage among teens has grown significantly.
"It would be very, very useful because immediately we'd know where to go where to look and a number we can call in order to contact somebody," said Lawrence.