NBC12 Viewpoint: Children's Museum of Richmond's expansion

By Don Richards, NBC12 Regional Vice President and General Manager

RICHMOND, VA (WWBT) – It's been a tough couple of years for local non-profits.  Most have struggled to raise money while trying to meet demand for services.

In this economic environment the Children's Museum of Richmond is taking a bold step. The museum plans to open a second location at West Broad Village in Short Pump this June.   An anonymous donor is helping to pay for the expansion with a $250,000 gift.

More than 200,000 children and their parents visit the downtown museum every year.  Museum executives are betting they can serve even more people and raise more funds by adding a suburban location.

There is evidence this can work.  The YMCA of Greater Richmond has successfully used this model for years.

But this expansion will be unique for a Children's Museum. It happens to be the first of its kind in the country, right here in Richmond, Virginia.

Those of us in business can be inspired by this innovation from the Children's Museum of Richmond. Learn more by visiting them online at www.c-mor.org

Copyright 2010 WWBT NBC12. All rights reserved.