Toyota competitors seeing sales increase - NBC12 - WWBT - Richmond, VA News On Your Side

Toyota competitors seeing sales increase

By Evrod Cassimy – bio | email

RICHMOND, VA (WWBT) – As Toyota continues to see recalls on their cars other dealerships are cashing in. Many are seeing a sales increase for the month of February compared to last year.

"We look at a lot of the data of customers coming in the store and almost 60% of the customers buying our Ford products right now have not bought a Ford product before," said Richmond Ford Lincoln Mercury owner, Ron Kody.

The numbers speak for themselves. According to statistics from Autonews. com, Ford sales are up 43% this year compared to last. And while not the biggest decrease among automakers, Toyota sales have fallen by 9% from last year. General Motors sales have increased by 12%.

"We've seen some uptick in the number of customers that we've had coming in that have Toyota products but it hasn't been a huge increase," said Royal Chevrolet owner, Drew Mugford.

At one point, the dealership changed their marquee to say "our pedals don't stick" hoping to gain some of Toyota's customers. That sign has since been removed.

"We didn't think that was actually a great idea because we know the other Toyota dealers in town and we feel for the situation they're in," added Mugford.

A spokesperson for McGeorge Toyota in Henrico tells us he's noticed however with all the negativity customers are now starting to rally around the brand. They believe their customers still see their value.

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