Shoppers cash-in on gift cards, returns

By Andy Jenks - bio | email

CHESTERFIELD, VA (WWBT) - Black Friday and Cyber Monday get all the attention.

But this Saturday after Christmas means a lot of things to a lot of people.

"We got free money before Christmas and we're gonad spend it," said shopper Tracey Ellington. "I also have some exchanges to do."

Ari Elle Runia and her kids - arrived at Chesterfield Towne Center, on a mission.

"I'm looking for the Christmas items that might be 75 or 80% off," she said.

Of course she knew there would be competition.

Shoppers entered the mall, armed with gift cards or cash.

Retailers made a push to woo shoppers by slashing prices and offering doorbuster deals often reserved for the day after Thanksgiving.

Richmond retailers were especially motivated, after losing most of last weekend, to snowy weather.

"Sales and all that are better for me," said shopper Ulysses Anderson. "I'd rather just do everybody's shopping after Christmas."

Last year, the weekend after Christmas accounted for about 15 percent of holiday sales.

People like Ari Elle say it's an opportunity that pays off -- all the way into 2010.

"If you can buy it half price now why pay full price next year," she said.

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