HANOVER, VA (WWBT) - A group of VCU students is riding into Ashland with a plan of action. They want to enhance the arts and cultural opportunities by reopening the historic theatre.
"We really believe as a class that's something that would really revive the community," said student Tavaris McCoy. "It's something that's been done in other communities throughout Virginia.
Another part of their plan includes relocating the farmer's market to the town center where it's easy to see and will funnel folks into other businesses.
They would also like to see the town more nightlife-friendly.
"It's one thing that we heard in some of the focus groups that we did and the surveys that we read that they college students and town members would like to be able to walk around safely at night and interact downtown during more hours of the day," said Margaret Varre.
These students also want to target something they know a whole lot about: the college community.
They believe more businesses should advertise in the Randolph-Macon Collge newspaper and use social media like Facebook and Twitter to draw students downtown.
"It's something that's free and no cost to the business, and it's something students are already doing and enjoy, so if you have a school that that's close, you really want them to be involved and be a part of the community," McCoy said.