JCPenny to publish final catalogue - NBC12 - WWBT - Richmond, VA News On Your Side

JCPenny to publish final catalogue

PLANO, TX (WWBT) - This is the last Christmas you'll be able to use a big book for shopping.

JCPenney is publishing the final version.

JCPenney's big book is the last of the big department store, telephone book-sized catalogues.

For the past 50 years shoppers used them to make their wish list of items.

Sales through the catalogue peaked 10 years ago.

Since then, the popularity of the Internet and online shopping rendered the catalogues obsolete.

The decision to eliminate the semi-annual catalog is seen not only as a smart business move, but also as an environmentally-friendly one.

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