NBC12 On Your Side Insider

News from the Desk of the Station Manager

What a great season we have ahead of us!

  • The Jay Leno Show premieres M-F 10-11 p.m.
  • NFL Football on Sunday nights
  • XXI Winter Olympis February 2010
  • And the same award winning On Your Side news coverage Richmond counts on!
  • Olympics packages are hot so reserve your place in the sports world's most prestigious event early!
  • NFL Football dominates Sunday nights but, space is limited so call your rep to book your spots soon!
  • The Jay Leno Show premieres 9/14/09 and is changing the face of network television. Be a part of this groundbreaking comedy show - new shows five times a week in prime!

NBC12 continues to dominate the news area with the most viewers in all key demograpgics. Here are the latest Adults 25-54 viewership figures from the May 2009 Nielsen survey:

The #1 Choice in Early Morning News

#1 at 5 a.m. with 12 News @ 5 (1.8 rating)

  • #1 at 5:30 a.m. with 12 News Sunrise (3.3 rating)
  • #1 at 6 a.m. with 12 News Today (8.4 rating) - nearly doubling the closest competitor
  • #1 at 7 a.m. with NBC's The Today Show (4.5 rating) - more than the combined competition
  • The #1 Choice in Early News

    • #1 News at 5 p.m. with First @5 (2.3 rating)
    • #1 at 5:30 p.m. with First News @ 5:30 (2.5 rating)
    • #1 at 6 p.m. with 12 News at 6 p.m. (4.6 rating) - doubling the competition's ratings!

    The #1 Choice in Late News

    • #1 at 11 p.m. with 12 News at 11 p.m. (5.2 rating Mon-Sun)