FTC issues blogger payola crackdown - NBC12 - WWBT - Richmond, VA News On Your Side

INTERVIEW

FTC issues blogger payola crackdown

By Ryan Nobles - bio | email

RICHMOND, VA (WWBT) - The Federal Trade Commission is beginning to take a much closer look at the way people who operate blogs promote products.

The FTC board has voted unanimously to update their rules governing endorsements.

Advertising Age magazine reports the agency has issued new guidelines and fines for bloggers who do not disclose their relationships with businesses.

This step could force bloggers to explicitly explain what type of compensation for products the promote.

Copeland Casati is a local internet entrepreneur, she joined NBC12 today via Skype to talk more about this.

Q: Copeland, those of us in television, and our colleagues in radio have been governed by these rules for decades. Is it time to bring the internet and bloggers under the same umbrella?

Q: Why will be more difficult to police the internet?

Q: Is there a risk to the consumer if there aren't these regulations put in place?

See the replies in the interview at right.

(c) 2009. WWBT, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

  • Latest news from NBC12.comNEWSMore>>

  • BREAKING

    Police arrest suspect accused of striking officer with vehicle

    Police arrest suspect accused of striking officer with vehicle

    Saturday, June 23 2018 11:55 AM EDT2018-06-23 15:55:13 GMT
    Tia Nicole Peyton (Source: Chesterfield Police)Tia Nicole Peyton (Source: Chesterfield Police)

    With the assistance of U.S. Marshals 36-year-old Tia Nicole Peyton was taken into custody without incident.

    More >>

    With the assistance of U.S. Marshals 36-year-old Tia Nicole Peyton was taken into custody without incident.

    More >>
  • The Latest: HHS says families won't be immediately reunited

    The Latest: HHS says families won't be immediately reunited

    Wednesday, June 20 2018 12:01 PM EDT2018-06-20 16:01:56 GMT
    Saturday, June 23 2018 10:33 AM EDT2018-06-23 14:33:52 GMT
    (AP Photo/Kirsty Wigglesworth, File). FILE - In this Wednesday, June 13, 2018 file photo, Britain's Prime Minister Theresa May leaves 10 Downing Street to attend the weekly session of PMQs at parliament in London. The British government is facing anoth...(AP Photo/Kirsty Wigglesworth, File). FILE - In this Wednesday, June 13, 2018 file photo, Britain's Prime Minister Theresa May leaves 10 Downing Street to attend the weekly session of PMQs at parliament in London. The British government is facing anoth...
    British Prime Minister Theresa May says the United States is wrong to separate migrant children from their parents, but has rejected calls to cancel President Donald Trump's visit to Britain next month.More >>
    British Prime Minister Theresa May says the United States is wrong to separate migrant children from their parents, but has rejected calls to cancel President Donald Trump's visit to Britain next month.More >>
  • Goochland mother shoots New Zealand man attempting to break into home

    Goochland mother shoots New Zealand man attempting to break into home

    Saturday, June 23 2018 9:38 AM EDT2018-06-23 13:38:02 GMT
    There is no update on the man's condition. (Source: RNN)There is no update on the man's condition. (Source: RNN)

    A man is in custody after breaking shot at while trying to break into a Goochland home--just two days after moving to America. 

    More >>

    A man is in custody after breaking shot at while trying to break into a Goochland home--just two days after moving to America. 

    More >>
Powered by Frankly