RICHMOND, VA (WWBT) - Everyone's looking for a bargain these days, and pregnant mothers are at the top of the list. With looming doctor and diaper costs, it can be tough for women to invest in maternity clothes, considering they only wear them for a short period of time. One local business is promoting a new solution.
The owner of Carytown based "It's Hip to Be Round" is adding a consignment component to her store. It's a chance for post-maternity mothers to recoup some money from their baby bump wardrobe, while providing lower-cost options for mothers to be.
It's an idea that was conceived out of the current economy and the success of a weekend long spring consignment event. Now this store is hopping on the re-sale bandwagon.
"After enough comments and questions and requests we decided to take it on the full time," said Anne Kennon, Store Owner.
Meghan Amerson has her hands full with 2 year old Amelia and 4 month old Henry. She told us she wished a consignment option like this was around when she was pregnant, and she will be participating by bringing in her post-maternity clothing.
"I looked at my maternity wardrobe as a major investment, and I got everything I wanted and everything I needed, and I think it's a great opportunity to see a little bit of return on that investment as opposed to just giving it away," said Meghan Amerson.
You'll find "Re-due" on the second floor. These gently used maternity clothes will include both work and casual wear at 50 to 75 percent off regular retail prices.
Consignments are now be accepted by appointment seven days a week, but the official launch of this section is September 3. This business owner hopes it will spur all kinds of sales.
"By consigning those nicer items, it gives them the opportunity to get something they might not normally be able to afford and then pick up one or two other things as well," said Anne.
For more information, you can call the store at 340-1700.