Police are looking into whether the man responsible for the brazen robbery is the same one involved in the Ukrops heist.
No one was hurt in either case. Police hope surveillance photos taken inside the Whole Foods Friday will bring them solid leads.
The casually-clad robber strolled in as if he were a regular shopper. It was four in the afternoon, police say the store was packed. But that didn't stop the man from passing a cashier a note claiming he had a gun.
He never showed one. But got away with cash and shoppers' sense of security.
"It's really frightening actually to think that we're in this type of neighborhood and things of this nature and things like this are happening," said shopper Denise Mason.
Another shopper agrees.
"If I think of safe area it would be this area so I'm really surprised," said Alexander Subotic.
Two days earlier, police say a man with a similar description robbed the Ukrops on Pump Road.
These two robberies come on the heels of a shooting overnight last Sunday, when a man was wounded outside the new Dave and Busters restaurant in West Broad Village. Police say they along with business owners are now ramping up security.
"We are increasing patrols in the area at nighttime due to recent shooting here. Some businesses have supplemented their security with off duty police officers," said Henrico police Lt. Gary Watson.
Mason says she'll now rethink how she shops.
"I'm more to actually have maybe somebody else with me as opposed to shopping alone," said Mason.
If you recognize the man in the photos, call Henrico police or Crime Stoppers at 780-1000.