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How Print Fits Into Today's Media Mix

 


 

WhatTheyThink: The Value of 'Print in the Mix'

This week on WhatTheyThink, Frank Romano talks about Print in the Mix and shares how data featured on our site can help those seeking to answer the question of how print fits into today's media mix. 

WATCH THE VIDEOBLOG FEATURING PRINT IN THE MIX


Direct Marketing's ROI

According to the most recent DMA report "The Power of Direct Marketing," in 2010, every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average. READ MORE


PODi Complimentary Case Study of the Month

Each month, the Print in the Mix website features a new, freely accessible PODi case study, courtesy PODi Affiliate, Caslon. This month's featured case study:  NewPage "Dream, Green" Campaign Grows Awareness (2011)
 
About: NewPage needed a lead generation direct marketing campaign that would encourage printers to sample NewPage papers and develop brand awareness. A multi-touch, cross-media campaign with a "green" theme was deployed.

The campaign incorporated personalized postcards, die-cut mailers, email, custom posters and Personalized URL response mechanisms. 

The campaign achieved a direct marketing response rate of 4.7% and captured valuable information from print service providers.
DOWNLOAD THIS CASE STUDY...

Source: Print in the Mix

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  • About Sterns Printing

    About Sterns Printing

    413 Branchway Road Richmond, Virginia 23236 Phone: 804-423-1355 Fax: 804-423-1359 www.sternsprint.com Stern's Printing and Engraving Co. is a marketing service provider specializingMore >>
    Stern's Printing and Engraving Co. is a marketing service provider specializing in managed document solutions.More >>


About the Expert: Stern's Printing and Engraving Co.
413 Branchway Road
Richmond, Virginia 23236
Phone: 804-423-1355
Fax: 804-423-1359
www.sternsprint.com

Stern’s Printing and Engraving Co. is a marketing service provider specializing in managed document solutions.

Stern’s is focused on understanding and meeting our customer’s unique challenges. Our services range from cross media marketing to complete document management, fulfillment, web-to-print solutions and print marketing collateral.

Founded in 1962, Stern’s serves companies throughout the United States and internationally. Our systems will allow your company to maximize return on investment by leveraging our decades of experience and proven capabilities.

  • Printing - SternsPrinting - SternsMore>>

  • Ten Reasons Why Print is Green

    Most of the material from trees that doesn't become paper becomes power, and we both generate and use more renewable power than just about everyone. And more of our products are recycled than just about anything.More >>
    Most of the material from trees that doesn't become paper becomes power, and we both generate and use more renewable power than just about everyone. And more of our products are recycled than just about anything.More >>
  • How Print Fits Into Today's Media Mix

    Most of the material from trees that doesn't become paper becomes power, and we both generate and use more renewable power than just about everyone. And more of our products are recycled than just about anything.More >>
    According to the most recent DMA report "The Power of Direct Marketing," in 2010, every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.More >>
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